Indus, a modern Indian restaurant, partnered with Dual Native ahead of their grand opening to build awareness and deepen community connection. With an ambitious vision to bring bold, authentic flavors to Highland Park, Indus needed a social-first campaign that would capture attention while highlighting the care and craft behind their concept. From menu development and ingredient sourcing to the final restaurant buildout, our strategy focused on telling the human stories at the heart of Indus.

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Dual Native developed a video campaign series spotlighting the chefs, designers, and founders who brought Indus to life. By leaning into a documentary-style, behind-the-scenes approach, we created authentic, engaging content that generated over 5x follower growth, 60,000 organic impressions, and a 200%+ engagement rate over followers. Most importantly, Indus had record bookings for their opening week.

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Today, Indus continues to build a loyal following even before opening its doors, and Dual Native is proud to have helped lay the foundation for their brand launch.