A repeatable system that turns your execs’ expertise into weekly videos, posts, and derivatives—planned, captured, edited, and distributed without eating their calendar.

Founders and revenue leaders who need consistent, high-signal content to build brand, create demand, and arm sales—especially in complex B2B categories.

Bi-weekly capture: Two 30-minute interview sessions with your exec(s) to harvest leadership insights.

‍Weekly output & distribution: Review, finalize, and publish 2–3 social-optimized video clips + copy across agreed channels (exec LinkedIn, company page, newsletter, site blog as needed).

‍Performance loop: A monthly review session covering what resonated, account-level traction, and specific recommendations for next month’s angles, hooks, and formats.

We prep them with a Thought Leadership Interview Brief one week before our scheduled interview session. It includes: priority themes, industry news and talking points.

On the day, we follow a clear run-of-show with warm-ups and real-time coaching (answer-first structure, clip-length targets, hooks) so they sound natural and stay on-message.

Both. We define pillars, angles, and formats, then run an editorial calendar and distribution plan so content ships on schedule.

Not necessarily. Options include audio-first clips, screen demos, motion graphics, or text-led posts. On-camera is great, but not mandatory.

Yes—remote kits or browser-based capture; we also do on-site days if helpful for volume and/or production quality.

Preferred: Hubspot/Salesforce, LinkedIn Campaign Manager, GA4, and a social scheduler.

If you're missing pieces, we'll recommend a lightweight stack.

Absolutely! We can plug in as your engine or augment your content/PR/social teams.

Yes - for research, summarization, and repurposing. Humans own the strategy, scripts, editing and QA to keep nuance and accuracy high.

Leading indicators (attention & authority):
- Impressions and engagement inside target accounts
- Engagement rate by target titles (VP Marketing, RevOps, etc.)
- Podcast/speaking invitations and influencer mentions
- Follower growth among ICP and content completion rate (video watch %)

‍Lagging indicators (pipeline impact):
- Inbound (demo requests, intros)
- “How did you hear about us?” mentions on demo/sales forms (e.g., “LinkedIn post,” “podcast clip”)
- Content-assisted opportunities, deal velocity, and influenced pipeline/revenue

You'll see traction within a few weeks; compounding outcomes typically build over a couple of months with consistent cadence.

We recommend monthly retainers and pricing is based on scope (capture frequency, video volume, distribution scope).  Typical services start around $3,000 per month.